New Music - New Audience

From 2012 to 2014, the Cantus Ensemble was part of an important European network, New Music: New Audiences.

 

This international project, funded by the EU, focused on innovative presentation, rebranding and redefining music scene with the aim of developing new and different performing forms in the contemporary music sphere. 

 

Mapping new locations for concerts, new possibilities for collaboration and networking, new approaches to presenting and branding music using both new media and interdisciplinary fields are merely some of the ways in which they have tried to communicate with existing and new audiences.

 

This project is a continuation of another project, Re:New Music, which brought together a number of music institutions, art organizations and ensembles from around Europe. In addition to concert performances and all types of collaborations, this two-year project also hosted of a series of workshops, lectures and meets on some of the pressing issues of contemporary music today – merging different art forms, winning new audiences, engaging youth and animating children to learn and practice music, as well as different types of communicating with audience and others interested in any aspect of contemporary music.

 

As a concrete outcome of this project, the Cantus Ensemble – in collaboration with students from the Department of Animation and New Media and the SC Music Salon – has decided to cast aside the usual concert hall and encourage all listeners to find their own way of listening to music, which resulted in the idea of merging animation and music by five composers from the United Kingdom, Slovakia, Hungary and Latvia. In this case, the audience plays a much more important role, and their impressions, suggestions and comments were the grounds upon which the next stage of the project was build. The project was realized with the support of the EU's Culture Program and the Ministry of Culture of the Republic of Croatia.